These are generally all good questions, specially when the inquiring party is paying medical internet marketing to market an internet site and attract visitors (and ultimately new patients). The trouble? Answers to simple SEO questions are usually more than a little complicated.
Search engine listings are remarkably sophisticated systems. Note the application of the term “system.” Many individuals have a tendency to imagine search engine listings as some form of computer device that looks on the Internet inside a nanosecond and returns an instant reply to an online searcher’s query.
That’s hardly the case. Instead, search engines like google require notably intricate computer software, data centers and networking which costs vast amounts of dollars.
Today, doctors depend increasingly on search engines like google to assist them find new patients. Given the growing influence of the Internet in the business of healthcare, we’re dedicating a series to untangling the complexity of online search.
We’ll stay away from the really geeky stuff but hopefully provide an adequate amount of the essentials for the doctor simply wanting to become better manager. Let’s start with this installment about the first rule of SEO.
The only exception to the statement is that if you benefit Google or any other search engine. For the rest of us, SEO is all about information quality.
Search engines like google use software to look into all 250 million-plus websites online, using something called robots or spiders to “crawl” the websites. Inside a process called indexing, these robots gather, analyze and store the things they find in a database.
The Google database – stored on over a million computer servers around the globe – is what you, the Internet searcher, check into each time you execute a Google search.
Google, king of Internet search
We’ll focus here on the search engines because approximately three of four Internet searchers use that exact search engine. This is in regards to the only computer stuff any medical marketer or doctor may want to understand about Google:
Google crawls above 20 billion web pages on a daily basis, based on Wired magazine.
Google handles approximately 3 billion searches daily.
Google uses an extraordinarily complex, ever-changing algorithm to position pages for virtually any particular Search on the internet term, whether it’s “skin cancer,” “dislocated finger” or “common cold.” The algorithm could very well be the most closely guarded trade secret in the world.
The Google algorithm assesses over 200 “signals” so that you can rank a page, says spokesman Matt Cutts. “The secret sauce is with the blending of these signals.”
Google keeps all of its data inside an unknown amount of data centers around the globe, each typically costing up to $600 million to construct and contain as many as 50,000 servers. The reason being search engines like google have millions of small databases, each concentrated on a keyword topic. This will make it easier for them to retrieve dexhpky73 in fractions of a second.
Okay. End of the techy stuff. We simply cite these statistics in hopes of endowing a sense of humble respect for which we take into account the greatest human invention ever: the net search engine.
Otherwise, the job of improving search-engine rankings is focused on the quality of info on each webpage.
Google’s 200-plus signals include factors for example the page’s content, title, any keywords in headlines on the page, proximity of keywords to each other on that page, the page URL (web address) and PageRank, a Google way of measuring just how many other websites link inward to that particular particular page.